Click the Link Below

Norwegian producer and director Audun Amundsen, of Newtopia fame, is tackling the rising fad of online coaching and money-making gurus that have flooded the internet recently in his latest project. As online coaching has turned into a $20 billion industry – the second-fastest-developing industry, according to the stats presented in the excerpts that Amundsen showcased – the filmmaker decided to peer behind the façade. “We are going to look at online marketing – both its bright and its dark side,” explained the director in one clip. Click the Link Below maps the filmmaker’s personal journey as he visits online gurus, marketers and entrepreneurs while contemplating “deeper questions about human nature”, as he revealed. Click the Link Below is being produced by GonzoDocs (Norway), and co-produced by Germany and the UK.