Dia da boa notícia

A Brazilian news website planned to post only positive articles for an entire day as an advertising campaign. That day was September 11th, 2001.

In 2001, Brazilian news website IG decided to set up an advertising campaign called The Good News Day. For 24 hours non-stop there would be only and exclusively feel-good articles on the front page, against the will and recommendation of most of the website’s journalists. Planned in advance, The Good News Day was arranged to take place on September 11th, 2001.

Alongside the sensational irony of this decision, the film raises vital questions about how broadcasters not only frame what is considered newsworthy, but also inadvertently create new realities.