The Shift

Many years ago tech giants lost control of AI robotic technology. By kidnapping and monitoring newborns, the Ai robots are now trying to master the one thing they have yet to understand - Creativity. The Shift is about creativity, and the things that separate humans from robots. The idea for "The Shift" grew from the development of new Artificial Intelligence (AI) focused technology that simplify, and replace humans tasks and jobs. As a motion designer I experience this constantly in updated softwares, and countless of plug-ins that simplify daily tasks. For example some crafts that took several hours to complete by hand a couple of years ago, can now be done in a few minutes or have been entirely replaced AI technology. Eventually, together with the development of technology the techniques and mechanics of animation will be simplified to the extent that anyone will be able to produce a pretty moving image. However, I believe that the ability to create concepts and develop ideas cannot be replaced by technology.